Promotion
Define the term promotion.
Promotion is decision about advertising, personal selling, sales promotion, and publicity used to attract potential customers. Promotion informs, persuades, or reminds customers about a business and/or its products.
List users of promotion.
Some users of promotion are businesses and companies.
Describe the benefits of using promotion.
Everyone benefits from promotion, not just companies and organizations with something to sell, but customers and the economy as well. The most obvious way that businesses benefit from the use of promotion is through increased sales. As a result of promotion, businesses and organizations are also perceived in certain ways by customers. Another benefit of promotional activities is often increased customer loyalty to certain products or businesses. Promotion also helps custom- ers to learn that products exist and where they are available. Customers are better informed when businesses promote product benefits, features, and prices. Promotion benefits the economy by providing job opportunities. Millions of people are employed in the field of promotion. Promotion also helps to pay for mass media—television, radio, newspapers, magazines, Internet, etc.
Describe the costs associated with the use of promotion.
While some promotions are free or nearly free, such as issuing a press release about a new or improved product, many are costly. Advertising fees, costs for sales promotions and contests, salaries for promotional and sales staffs—they can add up. When marketers plan promotions, they know there are costs associated with each task involved. Considering these costs ahead of time helps marketers to create reasonable promotional budgets for each promotional effort.
Describe types of promotional objectives.
The main objectives of promotion are to inform, persuade, and remind customers about a business and/or its products.
Discuss the relationship of promotion and marketing.
Promotion is decision about advertising, personal selling, sales promotion, and publicity used to attract potential customers. Promotion informs, persuades, or reminds customers about a business and/or its products.
List users of promotion.
Some users of promotion are businesses and companies.
Describe the benefits of using promotion.
Everyone benefits from promotion, not just companies and organizations with something to sell, but customers and the economy as well. The most obvious way that businesses benefit from the use of promotion is through increased sales. As a result of promotion, businesses and organizations are also perceived in certain ways by customers. Another benefit of promotional activities is often increased customer loyalty to certain products or businesses. Promotion also helps custom- ers to learn that products exist and where they are available. Customers are better informed when businesses promote product benefits, features, and prices. Promotion benefits the economy by providing job opportunities. Millions of people are employed in the field of promotion. Promotion also helps to pay for mass media—television, radio, newspapers, magazines, Internet, etc.
Describe the costs associated with the use of promotion.
While some promotions are free or nearly free, such as issuing a press release about a new or improved product, many are costly. Advertising fees, costs for sales promotions and contests, salaries for promotional and sales staffs—they can add up. When marketers plan promotions, they know there are costs associated with each task involved. Considering these costs ahead of time helps marketers to create reasonable promotional budgets for each promotional effort.
Describe types of promotional objectives.
The main objectives of promotion are to inform, persuade, and remind customers about a business and/or its products.
Discuss the relationship of promotion and marketing.
Promotion is a marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. It is a marketing communication that involves sending a marketing message to a target audience. Any organization that has something to sell uses promotion at one time or another.