Selling
Define the term selling.
Selling is responding to consumer needs and wants through planned personalized communication in order to influence purchase decisions and insure customer satisfaction.
Identify individuals, groups, or agencies that sell.
A farmer sells produce at a roadside stand. An artisan makes baskets at a craft show. A retailer sells a DVD player. A doctor treats a patient. A hairstylist gives a haircut. An accountant prepares a customer's tax forms. A travel agent prepares a customer’s cruise. Everyone in a business organization sells.
Explain reasons that customers buy goods and services.
Individuals and households buy goods and services because they are a necessity for basic lifestyle.
Identify types of items that are sold.
There are two main types of items that are sold, goods and services. Goods can include food, technology, furniture, supplies, and clothing. Services can include child care, construction/landscaping, teaching, and different sports/music lessons.
Explain where selling occurs.
Selling occurs wherever there is an organized business. It can be online, in a house, in an office, in a factory.
Describe how products are sold.
Some examples of selling are products can being sold door-to-door, on TV or over the radio, in a store, in bulk from a factory, and online. There can be personal selling or business to busniess selling.
Describe the role of selling in a market economy.
The role of selling in a market economy is to boost the economy. Without selling, there would not be a market economy in the first place. It keeps the economy moving and it promotes competition as well.
Explain personal characteristics of salespeople that are essential to selling.
Some characteristics of salespeople that are essential to selling is being educated and trained, self-motivating, self-confident, knowledgeable, both in the customers and the products, ethical, and patient.